Starting in working dog photography, Greenberg spent 10 years studying composition, color and lighting before he would embark on commerical & editorial photography.

Remove the fancy packaging, disregard Freud and all the special equipment and you might just discover the real strengths of a photographer.

I like things to be straightforward and pure. I like to make something with a minimum of equipment.

Some photographers work as if they were on an elborate film set. It can be nice when you have the means.

I always do everything by myself. I just keep in mind the most important thing is the final shot, my own vision.

I create from nothing, and want to transform that nothing into something not just different, but magical.